Happy 20th Anniversary, Soap Opera Weekly!

By Connie Passalacqua Hayman

Happy 20th anniversary, Soap Opera Weekly!  Congratulations to the generations of writers, editors, production, art and business people who have worked on the magazine over the years.  I was  lucky to be one of them, from its launch on November 21, 1989 through the magazine’s first eleven years. Each http://www.hollywood-dreams.com/images/uploads/sowsept595.jpgweek, under the pen name Marlena De Lacroix, I wrote Critical Condition, the magazine’s  ultra popular, original critical/humor column — 543 of them!  

Some say SOW was an instant success because soaps were so much better then or because there were so many more millions of soap viewers in 1989.  Both are true. But I think  SOW‘s success can be attributed primarily to the fact that it was a timely, excellent, fair-minded, professionally done magazine. It became a legend because in its first 11 years, it demonstrated courage and integrity in being absolutely honest about the soap opera world.     

Jon-Michael Reed‘s break-though Daytime TV Serials Magazine in the 70s pioneered the serious view of soap opera and a few other soap magazines had periodically done the same in the 80s.  But it was [Read more...]