By Connie Passalacqua Hayman
This week marks the 24th anniversary of the debut of my alter ego, Marlena De Lacroix. My first column with that byline under the standing headline Critical Condition debuted in the second issue of Soap Opera Weekly the last week of November 1989. Weekly was an immediate success and Marlena became very popular very quickly.
A lot of people have asked me why I used the named Marlena De Lacroix. Marlena is a play on my middle name and Lacroix phonetically comes from the last part of my last name. At the time I was freelancing for an ABC magazine called Episodes and the editor there thought there would be less of a conflict of interest if I used a nom de plume at Weekly. Marlena’s real identity was never a secret –everyone knew it was me.
Although I have used the name continuously, the column has appeared at different times. It appeared from 1989-2001 in Soap Opera Weekly, and debuted on the web in 2006 at Jack Myers Media Village. Here at marlenadelacroix.com, it has been running since 2007.
Marlena’s mission from the get-go was and is to report on and criticize soaps with intelligence and respect. The readers – you, my cherished Thinking Fans – always have been veteran soap viewers with a vast knowledge both of soap history and how soaps are put together. You know the role of the writers, the producers and the actors. You know what has worked well in the past and are expert at analyzing why soaps are working or if they are not.
Which brings me to my favorite part of being Marlena: I love doing critical analysis; but what really pleases me is receiving your reaction to my opinions. I love reading your analyses of all of the soaps. Keep on sending your thoughts on what I write and your reactions to what you see on your daytime soaps every day.
Thanks for your loyalty and support. Here’s to another 24 years!