ABC’s Misguided “Sweeps” Tries to Feed Off of Guiding Light’s Death

By Marlena De Lacroix

I usually don’t read a lot of previews or spoilers.  But what I’ve seen this week and what I’ve read for the rest of the month of September alarms me.  The ABC soaps seem to think its sweeps month, staging stunts and attention-getting storylines that are de rigueur in crucial ratings-measuring months.  September isn’t one of them.   Dance marathons (All My Children),  a carnival that concludes with a bloody accident (General Hospital), a Russian drug dealer holding citizens hostage (One Life to Live) — these scream, “Look at me, pay attention to me, love me-me-me!”  Kind of like the stunts my little puppy Nigel stages at least three times a day!Guiding Light cast

Now why would ABC Daytime be making all this extra effort now?  Can it be because Guiding Light on CBS plays its last episode next Friday, and  ABC wants to attract their soon-to-be soapless fans.  The mainstream press, such as this Sunday’s 60 Minutes‘ report on the end of GL, is also shining a light on the whole soap world.  Why not take advantage of that spotlight to attract new viewers?

Now, I ask you Guiding Light fans:  what will you be doing in the next week, beside crying? You’ll be remembering 73-year-old show that was mostly [Read more...]