The Daytime Emmys: Happy At Last

newFor another view of the Daytime Emmys, read the post following this one by Marlena’s longtime friend and colleague Ed Martin.  A veteran TV industry journalist and analyst, Ed is a columnist for JackMyers.com.

By Marlena De Lacroix

From out of a dying soap industry, from out of a cable network I never watch, last night arrived the most unexpected shock of my decades-long soap watching/journalism life: a Daytime Emmys that was pretty good.  Who know that after most of us gave up the fight and moved on to other lives that daytime would finally get what we (the actors, the press, and hopefully the fans) had fought for forever: a Daytime Emmys that wasn’t condescending to daytime soaps!

Hooray!  No soaps-are-stupid jokes!  It’s taken the always awkward Daytime Emmys since 1974 — the year they were first broadcast by themselves – not to make fun of what they’re celebrating.  Even though this year’s ceremony was on 

Best of all, without the traditional sneering and disrespect for soaps, many moments of actual warmth emerged.  It’s called professional showmanship with heart, and the producers of the Emmys this year have it! Yes, yes — emotion — that’s what daytime soaps are all about.  And used to be about. 

such a small scale, it grew large because it finally treated soaps with dignity. They are not, as most people in the world think, and we soap fans know in our hearts – a punch line!

Unlike in past years, the host wasn’t sleazy or smarmy (like Bob Barker) or totally miscast (as Eric Braeden and Melody Thomas Scott unintentionally were [Read more...]